To enhance its customer outreach G-Energy, a new premium brand of engine oils, needs to be promoted through popular men’s magazines like Maxim and Playboy. The customer wants to build up on a series of images made for G-Energy by the iconic photographer Wayne Mayser.

IMAGINE AD VENTURE was commissioned to develop a solution which would enable the brand to effectively communicate with its target audience through Maxim and Playboy.

The “G-Spot” message suggested by IMAGINE AD VENTURE ensures effective interaction with the G-Energy target audience in the context of a men’s magazine and adds new emotional associations to the name of the product.
Insight: The end consumer takes pleasure in driving and knows what will make his car enjoy.